Canadian indie artist Grimes has recently taken to social media to defend Jay Z’s so-called “revolutionary” music streaming site Tidal.
Ever since its big launch last month, Tidal has taken a dramatic fall out of the top 700 iPhone apps chart and quite possibly given other, cheaper streaming services like Spotify a stronger foothold on the online commercial ladder. However, Claire Boucher — who works under the stage name “Grimes” — took to Instagram to post a comment and state her opinion on the matter, before deleting it. The screenshot however reads as follows:
Mad respect for tidal!! I literally know musicians who live in cars and storage spaces etc. And I know some pretty popular musicians who still struggle to make ends meet. Unless artists have a popular live show there aren’t a lot of income streams available. People have characterized tidal negatively but I promise it’s 100% artist friendly, and fan friendly since yall have the option to pay the same rate as other streaming respect to everyone involved for doing the right thing for struggling artists – this kind of thing is so important, especially for indie music! PS I AM SIGNED TO 4AD!! The misconception that I am not an independent artist anymore is incorrect, i can speak as an independent artist here. Roc nation manages me, I’m not signed to them nor do I have any investment in tidal, nor did anyone ask me to say this. Ps to everyone who buys music respect! Glad to hear many of u buy music rather than stream which is the best way to support smaller artists! ^_^ and also, for those who can’t afford streaming or buying music, I do not judge anyone for that! This is a suggestion, not a demand, in sorry it has created so much anger amongst yall”
Roc Nation is also a record and entertainment company owned by Jay Z that boasts superstar artists such as HAIM, Kanye West and Rhianna who are signed to them.
Grimes’ statement proves that despite the big guns of the industry being used to promote the streaming service, independent, aspiring bands and artists can also benefit with the right kind of help.
In light of this, were the masses right to criticize Tidal so quickly, and is it really a game changer on both sides of the musical spectrum, artists and producers alike? Share your thoughts in the comments below!Note: Populove is currently undergoing site maintenance following a hiatus. Some post images and comments from previous months may not appear as we work on the issue.