Indie-pop queen, Ingrid Michaelson is BACK with her brand new single “Hell No” and with it released the accompanying music video which isn’t what you think it is.
“Hell No” is not your typical breakup song. The track co-written with Luke Laird and Barry Dean who has worked with country music superstars Little Big Town and Jason Aldean is not about a break up with a specific person, but instead a collective reply to the disintegration of love.
Michaelson revealed to James Dinh on iHeartRadio’s Snapchat Discover page, “It’s kind of the collective breakups we’ve all been through put together into one unified force.”
When you think of a music video, you think of a unified story-line right? Michaelson took a different route and applied something that we’ve all been obsessing over lately. With only her phone and 30 something Snapchat lenses, the singer/songwriter lip-synched to the new track for three weeks straight. Talk about a grueling process! This is not your ordinary music video.
“I had a grand plan where I wanted them all and I got into the studio with Dylan Steinberg, who has done a lot of my videos, and it took us like three and a half hours to finish it, she explained in an exclusive interview on the iHeartRadio Snapchat discover page. “I had labeled them all. I was very fastidious because there was like 350 plus snaps to go through, so I loaded them into my computer, I would put them into a category of the first part of the chorus, the second part of the chorus, the first verse, second verse, you know?”
This is the hilarious Ingrid Michaelson her fans know. “Hell No” comes from her upcoming album set to release the end of August which is about self discovery and everything that has happened in the last two years of her life- moving forward, letting go, and moving towards a new chapter.
Check out the fun music video for “Hell No” below and be sure to pick up the single on iTunes now!
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