On Tuesday, Lady Gaga’s Born This Way Foundation in collaboration with Mattel’s Monster High brand revealed the first look at Zomby Gaga, a new member of the Monster High line whose mission is to inspire bravery and kindness.
Zomby Gaga was designed by Lady Gaga’s sister, Natali Germanotta, and will be available for pre-order October 17th for $29.99. The press release (here) explains the doll was manufactured to “champion kindness, instill bravery, and build a world where young people celebrate their differences.”
“My sister and I came up with the creative concept for Monster High by looking back at some of her best and most inspiring characters,” said Natali Germanotta. “This Zomby Gaga doll is brave, strong and BORN THIS WAY – which shows through in everything from her clothes, her bio and her music video. It has been incredible to work with Mattel and their amazing team and we cannot wait to share our collaboration!”
The collaboration between BTWF and Monster High began last year, and Zomby Gaga’s release coincides with an unspecified donation from Mattel to the organization, which aims to support the wellness of all youth and encourage them to change the world through bravery and kindness.
“Monster High was developed with a break frame aesthetic and storyline around inclusivity and kindness,” said Lori Pantel, Senior Vice President and General Manager, Mattel Girls Brands. “Our partnership with the Born This Way Foundation and the development of Zomby Gaga help reintroduce the brand’s purpose to a new generation of fans.”
Mattel’s Monster High is the No.2 fashion doll brand in the world and is worth over $1 billion. The line brings together family of today’s most famous monsters, such as Frankie Stein™, the daughter of Frankenstein, and Draculaura™, a descendant of Dracula.
The Born This Way Foundation partners with more than 50 non-profit organizations to connect over 150,000 youth with beneficial services in their community. The organization also provides research to groups such as the National Council for Behavioral Health to better understand the struggles facing today’s young people and conquer them one person at a time.Published in