Live Nation CEO Michael Rapino has begun discussing the future of concerts following COVID-19. Over the next few month, concert-goers can expect some brand new concert experiences.
Some changes you may see in effect this summer may be drive-in concerts, live-broadcasts, and reduced capacity in outdoor festivals.
“So over the next six months, we’ll be starting slow and small, focusing on the basics and testing regionally,” he said.
“So you’re gonna see us [gradually reopening] in different countries, whether it’s Finland, Asia, Hong Kong — certain markets are farther ahead [in the recovery process],” he continued. “Over the summer there will be testing happening, whether it’s fan-less concerts, which offer great broadcast opportunities and are really important for our sponsorship business; drive-in concerts, which we’re going to test and roll out and we’re having some success with; or reduced-capacity festival concerts, which could be outdoors in a theater on a large stadium floor, where there’s enough room to be safe.”
As far as a timeline goes, it depends on the development of a second coronavirus outbreak. Europe may expect to see venues reopen in September, while in the United States, fans may wait a bit longer.
“We think in the fall, if there are no second hotspots, you’ll see markets around the world [reopening] — Europe, specifically, has talked about opening up 5000-plus [gatherings] in September,” Rapino concluded. “And on the venue side, we’re dealing with federal, the White House, every government body you can imagine, and we’ve got a great task force around what we have to do with the venue to make you safe. So I think in the fall you’ll see more experimenting and more shows happening in a theater setting, into some arenas. And then our goal is really to be on sale in the third and fourth quarters for 2021 at full scale.”
Live Nation has also begun reopening concerts, but only allowing 20% capacity and other catches.