Melanie Martinez reprises her role as Cry Baby in her visual album, K-12. Cry Baby, the theatrical alter-ego of the singer, serves as the protagonist of Martinez’ debut album Crybaby.
Four years following the release of Cry Baby, K-12 takes a more thematic approach at Melanie’s concept of world development. The album, which serves as the soundtrack to a full length film, dives into the character’s school with tracks like “Wheels On The Bus” and “Detention” bringing us deeper into Melanie’s story.
Of the school theme, the singer explains, “Showing societal conditioning was a big goal of mine,” Martinez said at the “K-12” L.A. premiere. “I thought it was the perfect metaphor. School being like this thing that we have to go through and learn from when actually the learning come from experiences and just, like, life.”
The film tackles real life issues including transphobia, gender equality, and bullying. For Martinez’ tour, she partnered with Plus1 to donate a dollar from every ticket to the Trevor Project.
“My main goal and intention with creating art is that people have something that can help them get through with whatever it is that they’re dealing with,” she says. “Something that can help them heal.
The album features 13 tracks or can be listened to throughout the hour-and-a-half length film which is included in every album purchase or can be viewed on the star’s YouTube channel.
Martinez is also in talks with the video giant to deliver a behind-the-scenes documentary about the film and bringing the album to life. The film will also serve as inspiration for the album’s tour which kicks off next month in Washington D.C.
Stream or purchase K-12 by Melanie Martinez here!Note: Populove is currently undergoing site maintenance following a hiatus. Some post images and comments from previous months may not appear as we work on the issue.