Rihanna posted an Instagram Story to shade Snapchat after the platform showed an ill-humored ad referencing the artist’s domestic abuse case with Chris Brown. The ad was for a game called Would You Rather that advertised on Snapchat over the weekend asking users if they would rather slap Rihanna or punch Chris Brown.
Many users were quick to drop jaws when the ad popped up on their Snapfeed. The ‘joke’ left many wondering how the sponsored ad made it through Snapchat’s approval process.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) March 12, 2018
Snapchat apologized and pulled the ad on Monday, saying in a statement, “The advert was reviewed and approved in error, as it violates our advertising guidelines.” To which Rihanna replied, “Throw the whole app-oligy away.”
Read Rihanna’s full response below:
Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children, and men that have been victims of DV in the past and especially the ones who haven’t made it out yet….you let us down! Shame on you. Throw the whole app-oligy away.”
Snapchat has responded to Rihanna’s Instagram story today, in a statement to The Verge: “This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again.”
Since the ad, Snapchat’s parent company Snap Inc. has reportedly lost around 800 million by Friday morning, nearly a billion dollars. This comes shortly after the app’s redesign, which had many users up in arms.
The recent redesign also hurt the company after superstar, Kylie Jenner, voiced her opinion on social media. Kylie’s diss was said to cost Snap an estimated $1.3 billion in revenue alone.