Yesterday, Madonna premiered her anticipated “Bitch I’m Madonna” video on Tidal, but did it live up to the hype?
Madonna promised a star-studded video for her third Rebel Heart single in May when she teased the single’s cover art on Instagram. The “Living For Love” singer tagged Rita Ora, Miley Cyrus, and Katy Perry in the picture which really gave the video some hype.
With all of the promised cameos, “Bitch I’m Madonna” was being compared to Taylor Swift’s recent “Bad Blood” video weeks before it was even released! Unfortunately, Madonna’s Tidal infused celebrity cast could hardly compare to Swift’s.
While Madonna did manage to grab some big names for her video, (Katy Perry, Beyoncé, and Kanye West) they were hardly in the video at all. Actually, a lot of them just had videos of their faces imposed on the screen. They weren’t even on the set at all. Even Nicki Minaj, who is featured on the track, is displayed on a screen rather than being on set.
If Madonna didn’t promise so many cameos and just let it all be a surprise, the video would’ve worked really well. It had a lot of fun elements and really brought back the energy she showed during her Fallon performance. A few stars actually did make their way on set though. Chris Rock, Rita Ora, Diplo, and Alexander Wang were all dancing along side the music icon as she partied her way through the set.
“Bitch I’m Madonna” featured a lot of on-set kissing, cool fashion, and singing sock puppets. Madonna’s son David even showed off his dance moves mid way through the video!
The Jonas Akerlund directed video provided a fun visual for a fun pop track, but the “celebrity cast” seemed like an unnecessary attempt at making headlines. Overall, the video was kind of a mess, but that doesn’t mean it was bad.
It’s a definite change of pace compared to the previous Rebel Heart videos! What do you think of “Bitch I’m Madonna?” Watch the video above and let us know what you think.