Kanye West Taylor Swift

Taylor Swift Debuts New Track, Album Art & MV Preview

Taylor Swift is back in the pop music game this week, and if there’s any drama between, say, her and Kanye West or Katy Perry, she’s not ready to shake it off this time. Taylor’s new track “Look What You Made Me Do” makes one thing clear: she’s had snakes in her garden, but she’s a snake, too.

“Look What You Made Me Do” is the lead single off Taylor’s upcoming album Reputation, set for release on November 10. The singer dropped Reputation‘s album cover on Thursday with the announcement of her new single. Check it out below!

If anyone knows about covering her tracks and protecting her reputation, it’s Taylor Swift. The singer’s history with men and pop rivals is well-documented on the internet, where bloggers, music fans, and even fellow celebrities are quick to criticize and belittle the 27-year-old. Earlier this year, Buzzfeed released an article detailing how the singer has “played the victim” and built her career on bringing down other people since 2007. Read all about it here.

Thursday night’s release of “Look What You Made Me Do” shows a new side of Swift. The “I’m too sweet to deserve this” girl that Buzzfeed paints is dead, replaced by a vengeful, strong, “I will get you” attitude. Even the Reputation album art, void of the fantastical imagery and heavy makeup that dominates the entertainment industry, screams “I don’t care what you think about me.”

Correlating with her new image, Taylor had the balls to drop LWYMMD the same day as Katy Perry’s “Swish Swish” music video and on the anniversary of Kanye West’s mom’s death. Woah.


Alongside the new album’s release on November 10, fans will be able to purchase two exclusive Swift magazines at Target that include the album. Both issues will include poetry, paintings, handwritten lyrics, behind-the-scenes photos, and more.

Taylor will share more of this new image on Sunday at the MTV Video Music Awards when she premieres the “Look What You Made Me Do” music video. The star will not perform at Sunday’s televised event. Sneak a peek at the music video below, and let us know how you feel about the new Taylor Swift right after!

Note: Populove is currently undergoing site maintenance following a hiatus. Some post images and comments from previous months may not appear as we work on the issue.


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